In this session, Christina Schmitt, Principal Analyst C-Level Advisor at Forrester, introduces Revenue Process Transformation (RPT) — Forrester’s modern framework for aligning marketing, sales, and customer success around the way buyers actually buy.
You’ll learn how leading organizations break down silos, move beyond MQL-driven thinking, and build a truly customer-aligned revenue process that drives faster time-to-value and sustainable growth. Expect strategic insights, practical examples, and an interactive discussion — followed by networking and exchange with peers.
Event will take place in English.