---
title: "SMZ x Forrester: From Leads to Revenue"
description: Erfahre, wie Unternehmen durch Revenue Process Transformation ihre Marketing-, Verkaufs- und Kundenservice effektiv ausrichten und nachhaltiges Wachstum erzielen.
image: https://swissmarketingzuerich.ch/hubfs/Events/2026/Forrester/Header%20Forrester%20From%20Leads%20to%20Revenue.jpg
---

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# **FROM LEADS TO REVENUE**

## Tuesday, 21th April 2026 | 05.15 - 09.00 pm

## Start growing with integrity today.

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Rethinking Demand Generation for Modern B2B. 

B2B buying has fundamentally changed. Buyers research anonymously, decisions are made in buying groups, and customers expect relevant value on their own timeline. Yet many revenue organizations are still built around lead funnels, handoffs, and internal efficiency.

Instead of fragmented processes and disconnected metrics, RPT creates a unified revenue engine powered by shared signals, coordinated engagement, and a lifecycle perspective focused on customer value. In this session, Christina Schmitt, Principal Analyst C-Level Advisor at [Forrester](https://www.forrester.com/bold/), introduces Revenue Process Transformation (RPT) — Forrester’s modern framework for aligning marketing, sales, and customer success around the way buyers actually buy.

[![Header Forrester From Leads to Revenue Play](https://swissmarketingzuerich.ch/hs-fs/hubfs/Events/2026/Forrester/Header%20Forrester%20From%20Leads%20to%20Revenue%20Play.jpg?width=600&height=330&name=Header%20Forrester%20From%20Leads%20to%20Revenue%20Play.jpg "Header Forrester From Leads to Revenue Play")](https://youtu.be/h4TnZCSrP2k)

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